榆林学院学报

新媒体时代的到来,给各类文化传播带来了新的变化。社区文化建设适应这种变化,也成为了当务之急。微信传播手段的普及化,为公众生活提供了便利,拓展了文化宣传平台,丰富了文化宣传方式。在此情况下加强社区文化建设,必须高度重视新媒体在社区文化建设中的运用,积极拓展适合新媒体的社区文化活动形式,利用新媒体为社区文化建设拓宽资金渠道,借助新媒体打造有特色的社区文化内容,形成有一定媒介素养的社区传播队伍。

The advent of the new media era has brought new changes to all kinds of cultural communication.The adaption of community culture construction to this kind of change also becomes urgent.The popularization of Wechat facilitates the public life,expands the cultural propaganda platform and enriches the ways of cultural publicity.In this case,to strengthen the construction of community culture,we must attach great importance to the application of new media in the construction of community culture,actively expand the form of community cultural activities suitable for new media,widen the fund channel for community cultural construction with new media,build distinctive community cultural content with new media,and form a community communication team with certain media literacy.