榆林学院学报

红色文化镌刻着中国共产党百年奋斗历程，承载着中华民族深层精神内核，是新时代对外讲述中国故事、塑造良好国家形象的核心文化载体。伴随人工智能、大数据、元宇宙等新兴技术迭代融合，全新的数智传播生态加速形成，深刻改写全球跨文化传播的运行逻辑，也为红色文化对外传播突破固有模式、化解发展难题带来全新机遇。数智生态区别于传统单一技术赋能形态，注重价值表达、媒介场域、传播圈层、支撑体系等要素的协同联动与动态发展，可从整体上重塑红色文化国际传播架构。现阶段，红色文化对外传播依旧面临价值转译滞后、媒介融合不足、圈层认同薄弱、综合支撑乏力等现实问题，跨文化理解偏差明显，文化传播的国际影响力与认同度有待提升。基于数智生态的研究视角，本文梳理红色文化对外传播的现实阻碍与深层成因，剖析数智生态赋能传播发展的内在机理与时代价值，并结合现存困境搭建对应的实践路径，希望为红色文化打破跨文化隔阂、实现高质量国际传播、提升国家国际传播能力提供理论借鉴与行动参考。

Red culture records the century-long struggle of the Communist Party of China(CPC) and embodies the profound spiritual core of the Chinese nation. It serves as a vital cultural vehicle for telling China's stories to the world and shaping a favorable national image in the new era. With the iterative integration of emerging technologies such as artificial intelligence, big data, and the metaverse, a new digital-intelligent communication ecosystem is rapidly taking shape. This transformation is profoundly reshaping the operational logic of global intercultural communication and creating new opportunities for the international communication of red culture to transcend conventional models and address existing developmental challenges. Unlike traditional forms of technological empowerment centered on isolated technologies, the digital-intelligent ecosystem emphasizes the coordinated interaction and dynamic development of multiple elements, including value expression, media environments, audience communities, and support systems, thereby enabling a systemic restructuring of the international communication framework of red culture. At present, however, the international communication of red culture still faces a number of practical challenges, including lagging value translation, insufficient media convergence, weak,identification among different audience groups and inadequate comprehensive support. These problems have contributed to notable gaps in intercultural understanding, while the international influence and recognition of red culture remain to be further enhanced. From the perspective of the digital-intelligent ecosystem, this paper examines the practical obstacles and underlying causes affecting the international communication of red culture, analyzes the internal mechanisms and contemporary value of digital-intelligent empowerment, and proposes corresponding practical pathways in response to the existing challenges.