榆林学院学报

传统曲艺承载地域文化精髓，却面临传播时空局限、受众代际断层等困境，新媒体的即时交互、跨域传播等特性，为其突破瓶颈带来可能。论文以陕北说书为例，探讨新媒体介入传统曲艺传播、通过短视频传播矩阵建设重构传播范式的路径，分析传统曲艺传播困境与新媒体介入必然性，阐述陕北说书短视频传播矩阵在内容生产、技术整合、传播矩阵、用户参与的实践范式。构建传播效果评价体系，提出平衡传统与现代、优化矩阵生态、培育乡村文化主体等可持续发展路径，为传统曲艺数字时代传播提供参考。

Traditional quyi art embodies the essence of regional culture, yet faces challenges such as spatiotemporal communication constraints and generational audience gaps. The real-time interactivity and crossdomain dissemination capabilities of new media offer potential solutions to these bottlenecks. Using Northern Shaanxi storytelling as a case study, this paper explores how new media can intervene in traditional quyi communication and reconstruct its paradigm through short video matrix development. It analyzes the communication dilemmas of traditional quyi and the inevitability of new media intervention, while detailing the practical framework of short video matrix development for Northern Shaanxi storytelling in content production, technological integration, communication matrix design, and user engagement. The study establishes an evaluation system for communication effectiveness and proposes sustainable development pathways including balancing tradition and modernity, optimizing matrix ecosystems, and nurturing rural cultural entities, providing references for the digital era dissemination of traditional quyi.