榆林学院学报

随着互联网深度嵌入社会结构，网络舆情已成为影响国家治理、社会心态与意识形态安全的关键变量。马克思主义新闻观作为我国新闻舆论工作的根本遵循，其党性原则、真实性原则与人民立场相统一的核心要义，为网络舆情治理提供根本遵循与方法论指引。本文立足马克思主义新闻观理论逻辑，系统剖析当前网络舆情治理在技术适配、主体素养、内容生态、体制机制层面的深层困境，以双向赋能、具化传播、治理责任为核心创新方向，从制度建构、教育引导与生态重构三重维度，提出构建敏捷治理体系、推动价值认同转化、形塑责任共担生态的实践路径，旨在为推进网络舆情治理现代化、筑牢意识形态安全防线提供学理支撑与实践参考。

As the Internet embeds deeply into social structures, online public opinion has become a critical variable shaping state governance, public sentiment, and ideological security. As the fundamental guideline for China's journalism and public opinion work, Marxist views of journalism uphold the core principle of integrating the CPC spirit principle, truthfulness, and a people-centered stance, which provides both essential guidance and methodological support for the governance of online public opinion. Based on the theoretical logic of Marxist view of journalism, this paper systematically analyzes the deep-rooted dilemmas in current online public opinion governance concerning technological adaptability, public media literacy, content ecology, and institutional mechanisms. Centered on the innovative dimensions of two-way empowerment, embodied communication, and governance accountability, it proposes practical paths to construct an agile governance system, advance the transformation of value identification, and shape an ecology of shared responsibility from three perspectives: institutional construction, educational guidance, and ecological reconstruction. This study aims to offer theoretical support and practical references for advancing the modernization of online public opinion governance and strengthening the defense line of ideological security.